WhatMyRank

Overview

A Google Business Profile audit tool by Addinfi. Pick your listing, add up to two Map Pack competitors, and get a scored audit, the gaps holding you back and a 4-week plan to close them, in minutes, for ₹99.

The challenge

Local business owners rarely know why a competitor outranks them on Google Maps, and a manual Business Profile audit takes an expert four to five hours. The product had to turn that audit into something anyone can run in minutes, with no SEO knowledge and no access to their Google account.

Our approach

1. A three-step flow: find your listing, add up to two competitors from the Map Pack, get your report.
2. Fourteen ranking signals, from review velocity and sentiment to posting frequency and suspension risk, rolled into one 0–100 score.
3. Gaps grouped into four pillars (Reputation, Engagement, Relevance and Accessibility), so owners know exactly what to fix first.
4. A one-time ₹99 payment through Razorpay (UPI, cards and netbanking), with no subscription.
5. Search-first content, with an in-depth guide and FAQ, to help the tool rank for GMB audit searches.

What we delivered

1. Marketing site and product web app
2. Business search and competitor selection
3. Scored audit report with a head-to-head competitor matrix
4. Week-by-week 4-week action plan
5. PDF download, email copy and a “My Reports” history
6. Razorpay checkout with coupon codes