Mindcafe

Overview

Home of Feelz, sublingual mood strips in four moods (Extrovert, Focus, Joy and Rest), alongside 1:1 online counselling with certified counsellors.

The challenge

One site had to do two very different jobs: sell a consumer product and book sensitive counselling sessions. Both had to feel warm and approachable, never clinical.

Our approach

1. Gave each Feelz mood its own colour and personality so the range is easy to grasp in seconds.
2. Wrote and laid out the counselling journey (individual, family, child and adolescent care) in plain, reassuring language.
3. Added self-assessment tests and a clear “Talk to Expert” path for people who aren’t sure where to start.
4. Low-friction sign-in with Google, email or a WhatsApp one-time code.

What we delivered

1. Product pages for the four Feelz mood packs
2. Counselling services and expert booking flow
3. Self-assessment tests
4. Interactive “myth vs fact” cards
5. A “for business” page for employers